JOURNAL

Introducing arranged cocktails suitable for autumn.

[Cocktail Recipe] Sparkling Martini The martini, which is usually made with dry gin, has been arranged with "Kazei" . This is an exquisite cocktail that has the rich aroma and sweetness o...

Our aim was to become a flagship shochu - Introducing "Kirausei" -

The second product “Kirausei” was announced to be released in conjunction with the brand renewal in November 2021. A beautiful and shining visual. ``Kirausei,'' which took about a year to comple...

Traditional Chinese distilled spirits “baijiu” and shochu

Have you ever heard of an alcoholic beverage called ``White Sake Paichu''? "Baijiu" is a traditional Chinese distilled liquor, and is popular as a traditional Japanese shochu. The word ``shochu'' i...

A higher-grade rich taste brought only by luxurious wheat - Introducing "Kijina" -

The authentic shochu ``Kijina'' is SHOCHU X's first product and a product that symbolizes the brand. This time, we will tell you the secret story behind the birth of "Kijina", its characteristic...

Shochu Yaro restarts as a brand that spreads the “fun of spending time with shochu”

SHOCHU X made a fresh start in the fall of 2021. In addition to launching the new product ``Kiraboshi'', we renewed the existing product ``Kizuna'' (changed the capacity and packaging and revised t...

November 1st is “Honkaku Shochu Day”

Origin of Honkaku Shochu Day In fact, tomorrow, November 1st , is `` Authentic Shochu Day ''. And that day is not just about shochu , but also `` Awamori ' ' . It all began in 1987 when the ...